Community leaders launched the Merton Best Business Awards with bubbly and speeches at a reception event.
The second annual awards encourage business people to enter in a variety of categories including Wimbledon Business of the Year, Going Green Award and Best New Business.
Run by Merton Chamber of Commerce, the awards are held in association with Merton Council and WSM Business Advisory and Accountancy Services.
Diana Sterck, the chief executive of Merton Chamber of Commerce, said: "It is such a feel good factor launching into our second year of the Merton Best Business Awards.
"Interest is already high and we are looking forward to working with all our sponsors to help put Merton’s best businesses on the map."
The awards were launched at the Merton Campus of South Thames College in London Road, Morden on Wednesday March 26.
For more information and to enter for free, visit the website.
The closing date for entries is Friday June 27.