A Putney-based sports clothing company will be the official sportswear partner of the London Duathlon 2013 taking place in Richmond Park in September.
Crewroom, who produce award-winning performance kit, is supporting the event, a run, followed by a cycle, ending with another run.
Founded by former top rower, Kate Giles, Crewroom will provide the shirts for all the finishers as well as VIP kits for athletes competing in the ultra distance- a gruelling 20k run, 80k cycle and 10k run.
Ms Giles said: "London and the surrounding community are incredibly important to us at Crewroom, so we jumped at the chance to work with London Duathlon."
The company, who supported GB rowing and canoeing at the Olympics is also supporting the Royal Parks Ultra - a 50k race- a month later
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