Plans to build flats at the "gateway" to the Mitcham Conservation Area have been met with frustration.

Last month Stephen Davy Peter Smith Architects submitted the proposal that would see a part five/part four storey block of 24 flats erected on the vacant land at 360-364 London road.

A document attached to the plans read: "The proposal is intended to become an exemplar contemporary addition to the streetscape and a gateway to the Conservation Area.

"The scheme is designed to enhance the existing context and respond to the increasing housing demand in the area.

"The proposal intends to increase the density of the development at an underused plot in a vital entrance point to the Conservation Area."

But not all are happy with the designs.

Commenting on the plans, Tony Burton, Secretary of local civic society Mitcham Cricket Green Community & Heritage said: "This is a key site at the gateway to the Conservation Area, in view of the historic cricket ground and opposite the Grade II listed Burn Bullock.

"It demands a sensitive development of outstanding design that sits easily alongside the existing buildings.

"Instead, we are faced once again with a massive block of flats of everyday design which will permanently damage the Conservation Area.

"Merton Council needs to stand firm against such poor quality development and demand better."