A Wimbledon plastic surgeon has hit out at a planned campaign by the Government to combat botched Botox.

The campaign comes following a rise in people looking for "Brazilian butt lifts" and other surgeries abroad and the dangers that come with it.

David Gateley of DRG Plastic Surgery said the campaign does not tackle "the core and most pressing issues blighting aesthetic procedures in the UK."

"The new campaign seeks to warn the general public about the risks of undergoing a procedure by an insufficiently qualified practitioner or of taking a procedure into their own hands at home," he said.

"This raises some obvious questions.

"Why are unqualified or inadequately qualified practitioners given licence to treat the general public?

"And, with the government fully aware that the failure of the system is down to untrained, and in many cases unscrupulous administrators, why is responsibility being laid at the general public’s door with the suggestion that it is up to them to do a regulator’s job in assessing practitioners?"

As part of the campaign, the Government will warn people not to use untrained beauticians and not to consider carrying out the procedures at home.

Dr Gateley said that injectables should only be given by qualified doctors and nurses and in proper, professional facilities.

"There should be detailed logs kept of procedures given and patient experience, with serious sanctions in place should there be mistakes made or damage done," he added.

"There also needs to be far tighter restriction on who can access filler product.

"Currently, only nurse subscribers and doctors can openly order fillers, but with practitioners administering treatment outside of the nursing and medical community, where exactly are they getting product from?"

He added that what the Government is proposing paints qualified surgeons in a bad light.

"The health service continues to take an extremely poor approach to non surgical aesthetic practice.

"This might be contributed to by hidden lobbying taking place to make sure this area remains somewhat of a free-for-all.

"And when commercial interests take precedence over public safety, the health risks involved cannot be mitigated by awareness campaigns – the NHS is simply heaping marketing costs on the time and energy it already wastes correcting botched procedures."