Additional pressure on parking and an "un-neighbourly" design are the reasons a seven-storey office block in Wimbledon won't be built.

Plans were submitted for the 188-194 Broadway site in August last year, with developers saying it would fir in with its surrounding area.

"Our desire is to formulate an appropriate redevelopment of a small plot of land within the existing streetscape on The Broadway, whilst promoting the continued growth of desirability and modernisation in Wimbledon Town Centre," the application read.

"The height of the building reflects that of the adjoining YMCA and similar commercial office buildings recently completed along Broadway."

The shops that would have been demolished as part of the plans were Lebara Mobile, Holden Jones Financial Recruitment and Kallkwik.

But no parking spaces were included in the plans, and only nne cycle spaces.

This turned out to be its downfall, with the reasons for refusal outlining exactly what went wrong.

"The proposed building by reason of its design, height, massing and siting would be an overly dominant and un-neighbourly form of development that would result in loss of outlook, sense of enclosure and diminish the quality of the private amenity space, which would be detrimental to the residential amenities of 180 The Broadway," it read.

"The proposed town centre office development with a PTAL score of 6a (excellent) would generate additional pressure on parking in the area, and in the absence of a legal agreement securing a car free agreement, the proposal would be contrary to policy CS20 of the Adopted Core Planning Strategy (July 2011)."