A new store with a nose for business will soon open in Wimbledon.

The Fragrance Shop has announced as part of the group's "big expansion plans," that it will be moving into the Centre Court Shopping Centre on December 8.

Aea store manager Lucy Avison was delighted with the decision.

“We look forward to welcoming customers on opening day," she said.

"The arrival of our new The Fragrance Shop further strengthens the retail offering of Wimbledon and gives shoppers an opportunity to secure the very best of fragrances at great value, something that is very important to our customers in today’s tough economic climate.”

The store will be stocking such brands as DKNY, Dior, Tom Ford, Armani and Calvin Klein and will hand out free goodie bags to the first 50 customers at the grand opening.