Fresh plans to build a block of flats on the spot which used to house the Apollo Theatre have been submitted.

For three years developers have worked on the proposal, including one such submission that was later withdrawn.

But now they believe the four-storey, 14 home block in The Broadway will "enhance the character" of Wimbledon Town centre.

"With the existing structure on site currently seen as a negative contributor to the character and appearance of the area, the proposed redevelopment can work towards improving the views along The Broadway and Latimer Road," the application read.

"The design, which has been influenced by previous application feedback and the reasons for refusal relating to an earlier, and larger, development proposal will preserve and enhance the character and appearance of this sensitive area and the wider historic environment."

Wimbledon boasted at least four cinemas at one time with the earliest being the Apollo.

It was opened in 1912 with 250 seats and later became the Prince’s Cinema, but closed in 1937.

The original building has since been demolished, with the most recent use being a Confucius Chinese restaurant underneath a set of flats.

Developers hope the new design will enable an opportunity for a shop on the street level to open up once more, but the flats themselves are missing one big detail.

"The new building will be over six floors (including basement) and will comprise speculative office/retail space at ground floor level, with fourteen new apartments also provided across all the floors," the application read.

"The site is currently occupied by a three storey building, and this building will be demolished to clear the site prior to construction.

"The proposal has had an independent viability study carried out which has concluded the scheme is not liable to provide affordable housing."

There will also not being any parking spaces for cars, but the plans do include a storage space in the basement for 28 bicycles.