Plans to build a new office block in the heart of Wimbledon will help make the town an "internationally recognisable brand" according to developers.

If the application is approved, the current shops at 188-194 The Broadway will be demolished and the seven-storey block will be erected.

"Our desire is to formulate an appropriate redevelopment of a small plot of land within the existing streetscape on The Broadway, whilst promoting the continued growth of desirability and

modernisation in Wimbledon Town Centre," the application read.

"The height of the building reflects that of the adjoining YMCA and similar commercial office buildings recently completed along Broadway."

The shops that would be demolished as part of the plans are Lebara Mobile, Holden Jones Financial Recruitment and Kallkwik.

There will also be no parking spaces created as part of the plans, but nine cycle spaces will be built.