A bridesmaids-only dress store has opened in Wimbledon and is the first of its kind in the UK.

Owner Polly Thompson decided to launch NABBD in Arthur Road after quitting her job as a PA at Warner Brothers.

During a friend's wedding in Miami, Polly saw a gap in the market establishing that the UK had not tapped into and decided to start up NABBD.

Initially being an online store, she began to see the true value in a physical store.

Polly recalls how she felt defeated during finding premises for her company after being turned away from various banks and even being unable to re-mortgage her own home.

She said: “I didn’t feel there was any support there. We were established, we were trading and doing well, we had references saying we were a good business from our designers but they just wouldn’t touch us.”

The store now has a turnover of £250,000 and has had the support Fleximize.