Chief executive David Ellis wants Harlequins to strike while the iron is hot to capitalise on the feel-good factor generated by club’s Premiership triumph.
The club are set to unveil a trophy tour around Richmond and its associate clubs this summer – akin to the Sweet Chariot Tour that followed England’s rugby World Cup victory in 2003.
Ellis is in talks with the council about how the club can give something back to the community from which it draws a huge support, evident by the 30,000 Quins fans that were part of a capacity
crowd at Twickenham last month.
Season ticket sales rocketed last week in the wake of the 30-23 win over Leicester Tigers with staff handling the same number of sales in two days as they would expect in two weeks.
Ellis, who was in the stands when Quins lifted the Amlin Cup last year, expects a recession proof boost to the coffers over the summer and has already started work on building on the club’s
“It has been an absolutely fantastic season and it has been great to be a part of it,” he said.
“We didn’t have anything planned to celebrate it because I’m too superstitious for that, but now is the time to build on it.
“Summer is usually quiet but now we are probably busier than ever.
“We are already in talks with the council over how we can do something good with this and how we can use it to play a bigger part in the community.
“Season ticket sales have gone through the roof and we expect crowds to grow next season, which can only be a good thing for everyone.
“New sponsors are getting in touch so in financial terms we are already seeing the commercial benefits of the success.
“But this has been a long time in the making and it is not just about the Premiership win.
“We have been playing an attractive and exciting brand of rugby and people want to become a part of it.”
The draw for the Heineken Cup group stages takes place on Tuesday in Dublin, the host city of the 2013 final, with Quins ranked 11th in the ERC rankings.