New Korean noodle sponsor for AFC Wimbledon

Wimbledon Guardian: Nongshim representatives presenting the man of the match award before Wimbledon’s home match against Torquay Nongshim representatives presenting the man of the match award before Wimbledon’s home match against Torquay

New Malden’s flourishing Korean population has been revealed as the inspiration for a new sponsorship deal between a noodle maker and AFC Wimbledon.

Nongshim, a South Korean noodle manufacturer, has been announced as the The Dons’ official sponsor of the new new North Stand, built at their stadium in Kingsmeadow, Kingston.

The deal was brokered by Korea Foods, the largest importer and distribution of Korean food in Europe from their headquarters in Beverley Way, next to Raynes Park.

Dan Suh, managing director of Korea Foods, said: “We are constantly looking at ways we can introduce Korean foods to a wider audience and integrate the Korean and English communities.

“AFC Wimbledon are based so close to what is known as London’s Korea town in New Malden that the partnership with one of the largest Korean brands makes sense.”

Ivor Heller, the football club’s commercial director, said: “It is fantastic to have an organisation such as Nongshim on board.

“As well as bringing in much needed revenue to the club it also gives both parties the opportunity to work on exciting projects with the Korean community we have on our doorstep.”

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1:17pm Wed 16 Jan 13

Prince Philip of Greece says...

It would have been more appropriate if AFC Wimbledon had found a sponsor from the Wimbledon area.

Not content with poaching supporters from the Kingston area, now they're after the Borough's businesses as well...
It would have been more appropriate if AFC Wimbledon had found a sponsor from the Wimbledon area. Not content with poaching supporters from the Kingston area, now they're after the Borough's businesses as well... Prince Philip of Greece

3:19pm Wed 16 Jan 13

MP Baz says...

Funny how someone who has something to say does so without leaving his real name. I suppose he would have wanted Koshler to keep Kingstonians beholden to him then and or let them go under? Poaching supporters? Really? The boroughs business as well, mmm why don't you or why havant you already tapped into that market ? Is it your are so inept you have failed to do so? I am afraid without us a FAN owned club you would not have survived, thank you would be enough but no you point the finger for helping achieve more money for the ground which we share with you. I thought you might have welcomed this I do why dont you? well done Ivor and Dan for doing this is really good step forward.
Funny how someone who has something to say does so without leaving his real name. I suppose he would have wanted Koshler to keep Kingstonians beholden to him then and or let them go under? Poaching supporters? Really? The boroughs business as well, mmm why don't you or why havant you already tapped into that market ? Is it your are so inept you have failed to do so? I am afraid without us a FAN owned club you would not have survived, thank you would be enough but no you point the finger for helping achieve more money for the ground which we share with you. I thought you might have welcomed this I do why dont you? well done Ivor and Dan for doing this is really good step forward. MP Baz

2:01pm Fri 18 Jan 13

NewMaldenDave says...

I've checked out this Korea Foods and they are actually registered in Merton. But anyway, I am neither a Kingstonian nor Wimbledon fan, but surely AFC Wimbledon are simply a bigger draw because they are a bigger club? Supporters don't get poached. They will be free to make a choice, and they choose to watch Wimbledon over Kingstonian.
Businesses will want to be associated with what provides value for money deals. Has Kingstonian got the ability to offer local businesses tv coverage for sponsorship of a stand? Wimbledon does. The Football League Show, Netbusters, the game against Port Vale, and so on, will be an attractive way for ANY businesses within a 5 mile radius, to want to sponsor Wimbledon. Kingstonian, factually, are not in the same position as Wimbledon.
I've checked out this Korea Foods and they are actually registered in Merton. But anyway, I am neither a Kingstonian nor Wimbledon fan, but surely AFC Wimbledon are simply a bigger draw because they are a bigger club? Supporters don't get poached. They will be free to make a choice, and they choose to watch Wimbledon over Kingstonian. Businesses will want to be associated with what provides value for money deals. Has Kingstonian got the ability to offer local businesses tv coverage for sponsorship of a stand? Wimbledon does. The Football League Show, Netbusters, the game against Port Vale, and so on, will be an attractive way for ANY businesses within a 5 mile radius, to want to sponsor Wimbledon. Kingstonian, factually, are not in the same position as Wimbledon. NewMaldenDave

2:27pm Fri 18 Jan 13

MP Baz says...

Thanks New Malden Dave! Someone talking sense.
Thanks New Malden Dave! Someone talking sense. MP Baz

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