Eyes around the world will soon be fixed to Wimbledon as the tennis championships roll around once more.

But as shops around town have proved, there is more to the event than what takes place on the courts.

For the sixth year in a row, Wimbledon Village will host its tennis themed window competition and businesses have already gone all out.

"It has truly captured the imagination of local businesses, the public and the tennis sporting superstars who visit Wimbledon Village," the group's chairman Adrian Mills said.

"At a time when High Streets are trying to find innovative ways of encouraging footfall, what could be better than to bring people together in a colourful, fun and imaginative way.

"We host the best tennis tournament in the world and we, as a community, hope visitors enjoy Wimbledon Village and the tennis window competition as part of an exceptional experience when visiting SW19.”

The competition officially launched this week, with displays to stay up until July 15.

The public can vote for their favourite window by ‘liking’ it on the @WVEvents Facebook page with online voting to end at midnight on July 8.

Ten independent judges are also enlisted to visit and score every participating window.