I am sure many of you are looking forward to Mother’s Day on Sunday.

It is the chance to pay tribute to the woman who helped raise you through the good times and the bad.

Yet the modern way to honour Mother’s Day, judging from my infuriating Facebook feed, seems to be a heartfelt social media post.

You know the type, a gushing dissertation where someone you barely know waxes lyrical about how their mother is the “best in the world” alongside a hastily put together old photo collage.

They infuriate me.

Firstly, statistically the odds that your mother is the “best” out there are astronomical.

Even for her to be in the top half is a toss of a coin, but that is beside the point.

It’s all part of the modern-day social media battle, the desperate pursuit of ‘likes’ and gratification from people you only befriended to get your numbers up.

Social media bragging is so common now you barely even notice it anymore - pictures of pretentiously presented food at overpriced restaurants, hot dog legs and baby photos.

At Christmas it is dogs in Santa hats or extravagantly decorated trees, posted by people certain that their festivities are the best out there and must be shared with the world.

Remarkably, a recent study of 18-34 year olds found that about a third spend their time travelling the globe just so they can post boastful pictures on Facebook and Instagram.

I find it all frustrating, but never more so than on family occasions such as Mother’s Day.

I find it quite sad that displays of affection now need to be so public, that people find the need to tell the world just how much they love their own mother or spouse.

They are fundamentally private occasions and should stay that way.

That is why on Sunday I will be sending my mother a card simply reading “Happy Mother’s Day, see you soon”.

The only people who will read it are myself, my mother and anyone she chooses to show it to, which if I know her, and I think I do, she will not bother to.

Happy Mother’s Day.