Mary "Queen of Shops" Portas has opened her 19th Save the Children charity shop in Wimbledon Village.
Six-year-old Milia Tia Nardi cuts the ribbon to officially open the new store
The marketing guru who has made it her mission to rejuvenate high streets around the country started working her magic on charity shops in 2009 for a three-part BBC series, "Mary Queen of Charity Shops."
The TV show is no more, but her goal of raising money for Save the Children and raising the profile of charity shops continues.
She said: "I am thrilled to announce the opening of the newest edition of my Living & Giving shops. "Wimbledon Village is a fabulously chic location and the sense of community here is second to none.
"We are looking forward to getting to know our neighbours and opening up this unique space, where locals can get together and shop in an exciting new environment."
Horses from Wimbledon Stables joined bargain-hunters at the opening of the equestrian-themed store
A queue of bargain-hunters gathered outside the Wimbledon High Street store, opposite the Rose & Crown pub, ahead of its opening at 12pm on Saturday.
Milia Tia Nardi, six, cut the red ribbon to allow a flood of shoppers into the store with the hope of getting their hands on a second-hand designer item, including clothes by Ralph Lauren, Hoss Entropia, J Brand, Melissa Odobash and Goat.
Living & Giving: The revamped store in Wimbledon High Street
The shop's equestrian-themed interior has been designed by Wimbledon College of Art graduate Ollie Piper and India Hessian, with touches including brass and leather fittings and stable doors.
Horses from Wimbledon Stables, free champagne, Neal's Yard hand massages and live music from local singer-songwriter Mallory Tor were all brought out for the opening.
Bargain-hunters rummage for hidden treasures among the clothes rails
All profits from sales will go towards Save the Children, which aims to help children from disadvantaged backgrounds and their families.
To donate stock or to enquire about volunteering visit our website at www.savethechildren.org.uk or call 020 8944 6336.
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