A 'playful' vision of Wimbledon town centre transformed by escalators, giant slides and interactive games has won the Future Wimbledon Ideas Competition.

Pablo Sendra Fernandez, of Seville-based architects Lugadero, was inspired by how Aldo van Eyck transformed post-war Amsterdam by building playgrounds in bomb sites, empty plots and squeezed between tower blocks.

His winning entry, Play Wimbledon, addresses the lack of small public spaces in the town centre by creating them on rooftops, empty spaces and courtyards.

The vision was also inspired by the principle of gamification to motivate the public to engage with the town centre through events, games and workshops, with an additional digital layer applied via social media.

Mr Fernandez won £3,000 and will now work with Love Wimbledon and the council’s regeneration team futureMerton for at least the next 18 months.

Winners of the contest, which invited professionals to submit creative ideas about how Wimbledon town centre could evolve over the next 15 years, were announced at a Wimbledon BookFest event last week.

Nearly 100 plans were submitted to the Rising Stars category and judged by acclaimed architects including Paul Finch, Alison Brooks and Morag Myerscough.

Second place and £1,000 went to Michael Betts of m12 studio, who proposed creating a new "heart" for the town by pedestrianising the Broadway and building a covered space running down to an Arts Square by New Wimbledon Theatre.

Mark Jason Warren’s scheme, which also takes traffic away from the Broadway and plants a series of gardens along it, won third place and £500.

Fourth place went to Holly Lewis of We Made That and her "Wimbledon Network", which envisions market stalls, performances and fitness classes along the Broadway, while revitalised rear yards become productive "green rooms" for local businesses and deliveries are made by tuk-tuks.

This entry also received £500.

The competition was launched in July by Merton Council and Love Wimbledon Business Improvement District, calling on community groups, residents, businesses and architects to start the debate about how Wimbledon might evolve and respond to London's growth.

The Creative Communities category was won by Wimbledon East Hillside Residents Association for their 'green grid' entry.

Designed to enhance pedestrian and cycle use and safety, the plan presents a series of linked green spaces and a South Bank-style skate park providing a new congregation spot for young people.

Speaking at the event last week, Councillor Andrew Judge, cabinet member for environmental sustainability and regeneration, said: "We want Wimbledon to be the very best it can be and it has the potential to become a significant hub for South London.

"We need to take the best of what it has now, its culture, heritage, innovation and tech business success, to a new level for the 21st century.

"This competition has provided the opportunity to harness creative ideas which can be used to help Wimbledon have that dynamic future."

To find out more about the plans, visit: http://www.futurewimbledon.co.uk/Ideas-Competition.