Four-legged friends join pet shop owner for re-launch after television make-over

Four-legged friends join pet shop owner for re-launch after television make-over

Sebastian Latour with Alex Polizzi at the launch event in Wimbledon

Alex Polizzi with some four-legged friends

First published in News by , Reporter

A Wimbledon pet shop reopened with a fun-filled day of activities and interactive promotions for visitors with four legs as well as two.

Creature Company, which has undergone a full makeover by TV’s Alex Polizzi for BBC Two’s The Fixer, started the re-launch on Wimbledon Piazza with a pop-up shop presenting new products and handing out pet advice.

There was a pop-up groom room with demonstrations and free goodie bags from inside the store.

Members of the public stopped by, some with their four-legged friends, to see what was on offer.

Paw prints lined the ground to entice the customers in from the Piazza to the shop itself in The Broadway.

Though gracing the bustling Wimbledon Broadway for over 15 years, the independent shop’s new owners since 2011, Sebastian Latour and his partner Carl Houghton, decided the company would benefit from a revamp.

 Mr Latour saw the perfect opportunity to improve the shop’s situation by applying to be involved in Mrs Polizzi’s new series.

Businesswoman Mrs Polizzi, a third generation hotelier of the Forte family dynasty offered her expert advice to the pair in her brutally honest style.

Mr Latour said: "It was a very interesting experience.

"It can be quite nerve-racking to get an outsider to come into your shop and tell you what they frankly think about it.

"The makeover that followed was amazing. It has brought the shop back to life."

As revealed at the fun day on Tuesday, April 29, the shop is now providing its customers with a diverse range of new services, new products and a new team.

It is offering a new pet hotel, speed petting and grooming service which opens officially on Sunday, June 1. Filming took place in January.

Series three of Alex Polizzi - The Fixer will be broadcast later this year.

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