New Malden’s flourishing Korean population has been revealed as the inspiration for a new sponsorship deal between a noodle maker and AFC Wimbledon.
Nongshim, a South Korean noodle manufacturer, has been announced as the The Dons’ official sponsor of the new new North Stand, built at their stadium in Kingsmeadow, Kingston.
The deal was brokered by Korea Foods, the largest importer and distribution of Korean food in Europe from their headquarters in Beverley Way, next to Raynes Park.
Dan Suh, managing director of Korea Foods, said: “We are constantly looking at ways we can introduce Korean foods to a wider audience and integrate the Korean and English communities.
“AFC Wimbledon are based so close to what is known as London’s Korea town in New Malden that the partnership with one of the largest Korean brands makes sense.”
Ivor Heller, the football club’s commercial director, said: “It is fantastic to have an organisation such as Nongshim on board.
“As well as bringing in much needed revenue to the club it also gives both parties the opportunity to work on exciting projects with the Korean community we have on our doorstep.”