High street music retailer HMV has become the second high street chain to call in the administrators this week.
The music retailer, which has 238 stores in the UK including one in Wimbledon and the HMV Curzon cinema, is no longer accepting gift vouchers from customers.
No store closures have as yet been announced and the company has said all of its stores will remain open while administrators Deloitte seek a buyer.
The news comes less than a week after high street camera retailer Jessops fell into administration closing all 187 of its stores with the loss of 1,370 jobs.
This morning the Wimbledon HMV Curzon cinema tweeted: "We are indeed very sad to hear the recent news regarding HMV stores.
"Please be assured that the cinema will be open today as usual.
"Also thanks to everyone for their kind words about our lovely cinema, it’s so nice to hear we're so well loved."
The HMV Curzon cinema resulted from a joint venture in 2009 between HMV and Curzon Artificial Eye to bring cinemas to HMV stores.
In a pilot scheme the Wimbledon store had a storage room was converted into a three screen cinema with a bar.
Plans to roll out similar venues across the UK were discussed but never materialised.
This morning people have taken to praising the cinema amid fears it could close.
Speaking on Twitter Simon Gosney said: "HMV Curzon is a lovely little cinema with really good staff and a presence in the Wimbledon community.
"I hope it can somehow stay open."
Retail Trust, the only charity which works to supports retail staff, has pledged its support to HMV staff.
Employees can call 0808 801 0808, email email@example.com or text HELPLINE to 88010 for free, confidential advice and support. .
The British retail chain was founded in 1921 and employs 4,350 people in the UK.